During the World Cup, we tracked national search trends to predict the mood of competing nations. For each match, we created a page which compared the data on both sides - like which team was more popular worldwide, or the top related questions on each side. My role: campaign concepting, responsive site design, colour palette, flags design, asset creation, briefing tech, QAing, uploading real-time data during the tournament.
Goglobal helped start-up companies turn into scale-ups, and needed a digital home for companies to sign up. Low budget, tight deadlines and no assets resulted into a minimal, content first, single-page solution. I created brand guidelines and a visual toolkit, then designed the responsive site. Abstract illustrations and unexpected animations brought the experience to live. My role: all creative and visual tasks.
We analyzed search habits of two competing nations, then published illustrated stories - like brazilians searching for how to paint their country’s flag on their nails, or argentinians searching for prayers during the final. A team of data analysts, writers and designers worked around the clock to quickly create stories before, during and after the match. My role: campaign concepting, responsive site design, colour palette, story concepting, illustration creation, book design, case-study.
The searches we made on 2014 told us a lot about us. We created a content-first platform to display these stories, along with data visualisation comparing the rise on search. We also produced a video highlighting some of the year’s most significant events and popular people. My role: responsive platform design, data visualisation design, image curation, colour palette, magazine layout art direction, banners art direction.
To remind people of the magic of Search, we brought it outside. We took time, weather and location data and merged it with Google’s Knowledge Graph to fuel real-time, location-based stories that were displayed on over 160 screens across London. My role: Screen design, asset preparation, case-study.
We created a customer-centric platform for Turkcell - leading phone operator of Turkey. We redesigned from scratch, giving power to the user with personalized offers, intelligent shopping tools and tale-telling account data visualisation. First we worked on bold brand guidelines, to then create modular blocks that could be built quickly by tech. My role: desktop and mobile platform design, brand guideline creation, briefing tech, QAing, image curation.